Editorial Authors Anuj Kumar Head of Research and DBA Program, Rushford Business School https://orcid.org/0000-0002-1205-2794 Sunitha Prabhuram Chairperson, School of Business, Manipal Academy of Higher Education, Dubai Campus, Dubai https://orcid.org/0000-0002-0793-7854 Kanika Gupta President, European Global Institute of Innovation and Technology https://orcid.org/0000-0002-4635-8775 Priyanka Gilani Editorial Director, Indian Journal of Marketing, Associated Management Consultants Private Limited, Delhi, India https://orcid.org/0009-0005-7641-6621 DOI: https://doi.org/10.17010/ijom/2025/v55/i10/175703 Keywords: No Keywords. Abstract No Abstract. Downloads Download data is not yet available. Downloads PDF Published 2025-10-08 How to Cite Kumar, A., Prabhuram, S., Gupta, K., & Gilani, P. (2025). Editorial. Indian Journal of Marketing, 55(10), 3–4. https://doi.org/10.17010/ijom/2025/v55/i10/175703 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Volume 55, Issue 10, October 2025 Section Editorial