KAR, Surjit Kumar; DASGUPTA, Tina. Fighter Brands and Indian Consumers: A Study of Brand Narratives Using Ad Content Analysis. Indian Journal of Marketing, [S. l.], v. 45, n. 9, p. 7–21, 2015. DOI: 10.17010/ijom/2015/v45/i9/79801. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/79801. Acesso em: 18 dec. 2025.