RAJAN, C. R.; XAVIER, M. J. Marketing Innovation in Partnership with Self Help Groups: A Case Study of a Farm Inputs Manufacturer. Indian Journal of Marketing, [S. l.], v. 45, n. 8, p. 7–17, 2015. DOI: 10.17010/ijom/2015/v45/i8/79914. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/79914. Acesso em: 18 dec. 2025.