SINGH, Samarth. Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement. Indian Journal of Marketing, [S. l.], v. 45, n. 8, p. 28–36, 2015. DOI: 10.17010/ijom/2015/v45/i8/79916. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/79916. Acesso em: 18 dec. 2025.