SWAMINATHAN, Freda; BANSAL, Ipshita. Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners. Indian Journal of Marketing, [S. l.], v. 44, n. 12, p. 7–18, 2014. DOI: 10.17010/ijom/2014/v44/i12/80006. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80006. Acesso em: 19 dec. 2025.