SHARMA, Sneha; CHADHA, Suresh K.; GOYAL, B. B. Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study. Indian Journal of Marketing, [S. l.], v. 44, n. 11, p. 22–35, 2014. DOI: 10.17010/ijom/2014/v44/i11/80111. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80111. Acesso em: 18 dec. 2025.