VIRK, Nirmaljeet. Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services. Indian Journal of Marketing, [S. l.], v. 44, n. 10, p. 41–50, 2014. DOI: 10.17010/ijom/2014/v44/i10/80117. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80117. Acesso em: 18 dec. 2025.