SRIVASTAVA, Mallika; BHANOT, Dhruv; TAMHANE, Tarini. Rebranding of German Bakery, Pune: A Case Study. Indian Journal of Marketing, [S. l.], v. 44, n. 9, p. 54–60, 2014. DOI: 10.17010/ijom/2014/v44/i9/80123. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80123. Acesso em: 19 dec. 2025.