BASU, Rituparna. A Review of Contemporary Retail Formats in Emerging India. Indian Journal of Marketing, [S. l.], v. 43, n. 11, p. 30–35, 2013. DOI: 10.17010/ijom/2013/v43/i11/80506. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80506. Acesso em: 18 dec. 2025.