MITTAL, Manish; TULSIYAN, Praneet. Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision. Indian Journal of Marketing, [S. l.], v. 39, n. 6, p. 12–17, 2009. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/36989. Acesso em: 5 feb. 2026.