BEGDE, Prasad. Marketing in Politics: Case of Congress and Bharatiya Janata Party. Indian Journal of Marketing, [S. l.], v. 41, n. 1, p. 36–42, 2011. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37463. Acesso em: 5 feb. 2026.