GANGOPADHYAY, Soumik; BANDOPADHYAY, Parimalendu. Hospital Advertising: Myth or Reality?. Indian Journal of Marketing, [S. l.], v. 42, n. 6, p. 47–52, 2012. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37549. Acesso em: 5 feb. 2026.