MEMON, Sharif. International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands. Indian Journal of Marketing, [S. l.], v. 41, n. 9, p. 4–15, 2011. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37711. Acesso em: 5 feb. 2026.