SHEKHAR, Shantanu. Building Successful Retail Strategies - A Case Study of ’Coupon Stores’. Indian Journal of Marketing, [S. l.], v. 41, n. 10, p. 45–56, 2011. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37726. Acesso em: 5 feb. 2026.