PAL, Abhinav; SINGH, Vikrant Vikram; TIWARI, Chandan Kumar; BHAT, Mohd Abass. Decoding Consumer Perceptions Toward Green Financial Products Using Analytical Hierarchy Process. Indian Journal of Marketing, [S. l.], v. 55, n. 9, p. 29–42, 2025. DOI: 10.17010/ijom/2025/v55/i9/175450. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/175450. Acesso em: 15 dec. 2025.