KUMAR, Anuj; PRABHURAM, Sunitha; GUPTA, Kanika; GILANI, Priyanka. Editorial. Indian Journal of Marketing, [S. l.], v. 55, n. 10, p. 3–4, 2025. DOI: 10.17010/ijom/2025/v55/i10/175703. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/175703. Acesso em: 13 dec. 2025.