BANDYOPADHYAY, Nirmalya; GILANI, Priyanka. EDITORIAL NOTE. Indian Journal of Marketing, [S. l.], v. 56, n. 1, p. 3–4, 2026. DOI: 10.17010/ijom/2026/v56/i1/175900. Disponível em: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/175900. Acesso em: 4 feb. 2026.