A. P., George, and Yamuna Govindan. “Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala”. Indian Journal of Marketing 45, no. 4 (April 1, 2015): 17–31. Accessed December 18, 2025. https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/79957.