Bhowal, Amalesh, and Tarak Paul. “Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix”. Indian Journal of Marketing 44, no. 12 (December 1, 2014): 47–56. Accessed December 19, 2025. https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80013.