Meher, Kishor Chandra, and Gemechu Geda Hamato. “Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs”. Indian Journal of Marketing 52, no. 3 (March 15, 2022): 21–35. Accessed February 4, 2026. https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/168655.