Kumar, Brajesh, and Mintu Gogoi. “A Case Study on Consumers’ Buying Behaviour and Brand Loyalty With Regard to Processed Liquid Packed Milk in Guwahati, Assam”. Indian Journal of Marketing 41, no. 5 (May 1, 2011): 48–52. Accessed February 5, 2026. https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37669.