Vishvas RJ, Valleti M. Conceptual Paper Proposing the ’Vishvas – Valleti Consumer Empowerment Model’. ijom [Internet]. 2014 Jan. 1 [cited 2025 Dec. 18];44(1):5-21. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/80456