Banerjee S, Mandal K. Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution. ijom [Internet]. 2018 Jun. 30 [cited 2026 Feb. 4];48(6):7-21. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/127833