1.
Shamal S, Mohan BC. Consumer Acceptance of Branded Fortified Foods and Beverages in India: Towards a Conceptual Framework. ijom [Internet]. 2019 Oct. 31 [cited 2026 Feb. 4];49(10):7-22. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/147562