Chatterjee S, Giri A. Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry. ijom [Internet]. 2021 Jul. 31 [cited 2026 Feb. 4];51(5-7):64-80. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/161648