1.
Clancy KJ, Berger PD, Krieg P. Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies. ijom [Internet]. 2013 Jan. 22 [cited 2026 Feb. 5];43(1):5-13. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/34037