1.
Makkar U, Dhyani V. Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective. ijom [Internet]. 2010 May 1 [cited 2026 Feb. 5];40(5):43-51. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/37323