1.
Chaudhary K, Singh P, Pallavi. BUKMUK’s Marketing Puzzle - Putting the Pieces Together : A Case Study. ijom [Internet]. 2025 Aug. 14 [cited 2026 Feb. 4];55(8):33-48. Available from: https://www.indianjournaloffinance.co.in/index.php/ijom/article/view/175208