Volume 48, Issue 7, July 2018

Published: 2018-07-06

Articles

  • Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences

    Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee
    7-22
    Abstract views: 15 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129717

  • Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective

    Bhavna Shetty, Rakshith Bhandary, Sachin R. Chandra, Adithya D. Shetty
    23-35
    Abstract views: 33 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129720

  • Social Media as an Effective Marketing Tool : An Empirical Study

    Siddharth Shriram Shimpi
    36-50
    Abstract views: 70 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129725

  • Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry

    Saurabh Verma, Rajender Kumar, Sunil Kumar Yadav
    51-62
    Abstract views: 28 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129738