Volume 53, Issue 7, July 2023

Published: 2023-07-17

Articles

  • Understanding the Influence of Mobile In-App Price Promotions in Food Delivery Apps on Customer Engagement and Advocacy

    Devika Rani Sharma, Balgopal Singh, Kamal Jaiswal
    8-29
    Abstract views: 72 times| Download: 32 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170023

  • Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision

    Patricia Pilar Zirena-Bejarano, Elbia Myreyle Chávez Zirena
    30-45
    Abstract views: 59 times| Download: 52 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170032

  • Contribution of Middle-Income Economies in Literature Pertaining to Customer Loyalty : A Critical Appraisal

    Twinkle Gulati, Siddharatha Shankar
    46-64
    Abstract views: 35 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i7/170420