Volume 54, Issue 7, July 2024

Published: 2024-07-01

Articles

  • Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems

    Balgopal Singh
    8-31
    Abstract views: 44 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174014

  • Agritourism as the Epitome of India's Sustainability Culture : A Narrative Review

    Komal Jenifer Dsouza, Ankitha Shetty, Rajasekharan Pillai K.
    32-50
    Abstract views: 68 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174015

  • Perceived Intrusiveness and Digital Audience : An Empirical Approach

    Gajenderan Vijayakumar, Habeeb Ur Rahiman, Nishad Nawaz, N. V. Sriranga Prasad
    51-67
    Abstract views: 59 times| Download: 5 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174016

  • Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study

    Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar
    68-82
    Abstract views: 93 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i7/174017