Volume 54, Issue 11, November 2024

Published: 2024-11-18

Articles

  • Consumer Decision-Making Study Regarding the SUV Market in the Indian Context

    Shanmugan Joghee, Sajal Kabiraj, Swamynathan Ramakrishnan, Haitham M. Alzoubi
    8-25
    Abstract views: 173 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174628

  • How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market ? An Investigation

    Infas Malik C., Hem Chand Jain
    26-42
    Abstract views: 73 times| Download: 5 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174629

  • Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis

    Sambashiva Rao Kunja, Lisma Rout, Ramanjaneyulu Mogili, G. V. R. K. Acharyulu
    43-64
    Abstract views: 59 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174630

  • Impact of “Green Fuel Promotion†on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO

    Manash Routray, Arunangshu Giri
    65-72
    Abstract views: 36 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i11/174631