Volume 54, Issue 12, December 2024

Published: 2024-12-01

Articles

  • Understanding Customer Confusion in the Marketplace – A Systematic Literature Review

    Aayushi Sharma, Rahul Pratap Singh Kaurav, Surabhi Koul
    8-28
    Abstract views: 87 times| Download: 2 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174656

  • Exploring Market Environment for Corporate Social Responsibility (CSR) Implementation Modes

    Sanjeev Pathak, Arun Kumar Tripathy, Abinash Panda, Ajay Kumar Pandey
    29-44
    Abstract views: 62 times| Download: 3 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174657

  • Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs

    Saurabh Mittal, Vikas Kumar
    45-60
    Abstract views: 126 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174658

  • Determinants of Brand Loyalty of Over-the-Counter Drugs

    Ashutosh Pandey, Shimona
    61-75
    Abstract views: 38 times| Download: 3 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174659

  • Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers

    Khush Kalavadia, Rajarshi Debnath
    76-90
    Abstract views: 206 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174660