Purpose: This paper, which is based on the idea of “strategic CSR,” examined how product market competition (PMC) affected the relationship between Indian companies’ financial performance (FP) and corporate social responsibility (CSR). Methodology: The study was conducted on 534 manufacturing …

This research paper aimed to empirically evaluate the impact of the COVID-19 pandemic on the economies of India and Himachal Pradesh. The purpose of the study was to measure the pandemic’s economic severity and learn lessons for formulating policies to …

Purpose: The study investigated the factors influencing the behavioral intention to use Unified Payment Interface (UPI) apps among low-income Indian consumers. It examined how consumers’ behavioral intention to use UPI apps was influenced by their perceptions of the technology’s performance …

Purpose: This study investigated the factors influencing tourists’ sustainable spending behavior in tourism destinations aimed to provide insights for policymakers and businesses to promote sustainability. The research objectives included identifying key factors affecting sustainable spending, assessing their impact, and examining …