01
Original Article
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Analyzing Consumers’ Willingness to Participate in the Circular Economy : R-SWARA and Econometric Modeling
Namita Kapoor, Rekha Prasad, Jhumur Samaddar Roy, Satya Prakash Prasad, Anurag Mathur
· pp. 8–28
DOI: 10.17010/ijf/2026/v20i6/176041
Purpose: The success of circular business models depends on understanding the drivers of circular consumption and the consumer’s willingness to participate, yet the foundations of individual decision-making remain overlooked. This study aimed to evaluate the key drivers of circular consumption …
Keywords:
circular economy, willingness to participate, R-SWARA, consumer behavior, factor analysis, binary logistic regression
02
Original Article
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Does Innovation Drive Firm Performance? Evidence from Emerging Markets
Lizanne Fernandes, Filipe Rodrigues Rodrigues e Melo
· pp. 29–45
DOI: 10.17010/ijf/2026/v20i6/175466
Purpose: The purpose of the study was to investigate the role of Research & Development (R&D) through innovation in enhancing a firm’s performance and value among Indian non-financial firms in India. Design/Methodology/Approach : The present research employed a quantitative methodology, …
Keywords:
innovation, R&D, generalized method of moments (GMM), dynamic panel, firm performance, emerging markets
03
Original Article
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Bridging the Gap : Financial Literacy as a Tool for Inclusive Growth Among Economically Disadvantaged Groups in Selected Regions of India
Subhash D. Pawar, Priyanka P. Chavan
· pp. 46–67
DOI: 10.17010/ijf/2026/v20i6/175559
Purpose: This study examined how financial literacy influenced financial inclusion, empowerment, and inclusive growth among economically disadvantaged adults in selected regions of India. Design: A survey of 2,470 respondents was conducted across seven Indian regions using multi-stage stratified random sampling. …
Keywords:
financial literacy, financial inclusion, economic empowerment, inclusive growth, regional disparities, Indias
04
Original Article
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Strategic Green Marketing Practices Minimizing Environmental Impact in the Indian Banking Sector
Manish Kumar, Sony Kumari, Ramesh Kandela, A. Arun Kumar
· pp. 68–85
DOI: 10.17010/ijf/2026/v20i6/176042
Purpose: The purpose of this study was to examine the role of strategic green marketing practices in the Indian banking sector in minimizing adverse environmental impact by promoting green technology financing and implementing sustainable green banking practices. The study specifically …
Keywords:
green banking, green marketing, brand image, environment, sustainability
